The software world is transitioning. People looking for new software solutions no longer must rely on just the company website or the sales team for information and data about their products.
93% of consumers say online reviews impact their purchasing decisions for products, and the propensity to look at reviews before purchase is bleeding over into the high-tech software world.* Brands with reviews earn trust through positive experiences reported.
In the past, decision-makers for software had to rely on a limited amount of data provided by Gartner, Forrester, and other analyst firms. These reviews and “Magic Quadrants” were often just a subset of available software solutions and limited to the large company providers that could pony up dollars to team up with these analyst firms. Most importantly, the actual user-reviews were typically based on a small number of users provided by the companies themselves.
Now, a whole new world of online reviews from third-party sites is readily available. Just like using Amazon for verified reviews before buying a product or visiting Yelp before deciding on the restaurant you’ll visit for dinner, you can get verified user reviews from multiple software sites, such as G2, Capterra, and more. These smaller agencies that are not “pay to play” level the playing field and allow companies both large and small to submit actual user reviews that show the depth and breadth of their offerings, along with quotes, evidence, and capability-based reviews. The end result is that purchasers are better able to get visibility into what companies do well, and choose the best software for their industry, budget, and needs.
KloudGin is proud to be included in G2’s Fall Software Review, earning multiple awards – all based on verified customer reviews. We received awards and top spots not only for our products, but also for Support and Relationships. KloudGin received the Best Support Award for FSM and is #1 for Relationships for Field Service Management Software Mid-Market. We are a Leader in the Mid-Market FSM Category and a High Performer in the overall Field Service Management Software category.
“We are honored that our customers think highly of the business value our technology provides and our support and customer success teams. Customer feedback helps us deliver the innovation they need to thrive today and in the future. Thanks to our KloudGin team for their tireless dedication to ensuring the business success of our customers, hearing their ideas for future improvements, and going the extra mile, day in and day out,” said Vikram Takru, KloudGin Inc. Co-founder & CEO.
Tanya brings expertise driving growth for small and mid-sized businesses and managing successful marketing programs. Her experience includes leading marketing teams at SaaS start-ups and private equity companies like Bigleaf Networks, Innovyze, and NAVEX. Tanya received her Bachelor’s degree from Indiana University and her MBA from the University of Phoenix.