Vice President Marketing

Vice President of Marketing

Location: Preferably Bay Area or Remote

KloudGin is revolutionizing field service and asset management across multiple vertical industries, disrupting established players and the status quo. Leveraging cloud, mobile, big data, AI/ML and sensors, our platform connects customers, employees, contractors, and devices delivering information to workers where and when they need it. When technology makes workers’ lives easier, productivity skyrockets.

We believe that improving the customer experience is a relentless effort. It is etched in KloudGin’s DNA to deeply understand how they use and feel about our products in complex mission critical scenarios. We have gotten calls from users in Louisville during the middle of the night when snowstorms hit the city and field crews were working tirelessly to restore critical infrastructure services in sub zero temperatures. When they tell us, “I could wrap my arms around this system and give it a hug!”, our team is motivated and united in our mission to deliver information to workers where and when they need it. KloudGin’s core values are customer obsession, innovation, avoiding complexity and making things which are really intuitive, simple and easy to use.

The Vice President of Marketing is responsible for managing all aspects of the company’s brand, marketing campaigns and operations, leading a team of internal and external demand generation, field marketing, PR and marketing operations resources.

We are looking for someone with experience in B2B SaaS Series A / B stage startups and a track record of competing against large established enterprise players like Oracle, Salesforce and SAP. The successful candidate will be both strategic – able to serve as the brand storyteller to create a competitive narrative in the market, and tactical – obsessed with metrics to optimize marketing efforts and results to grow the business. Speed is of the essence in this faced-paced environment and competitive market.

Role

• Responsible for overall marketing strategy, execution, budget and KPIs. This includes attracting, hiring, developing and retaining a top-performing B2B marketing team
• Tasked with creating a market-leading brand and achieving targeted awareness across industry verticals
• Measured on meeting demand generation and brand awareness KPIs that drive revenue growth
• Integral part of executive team, working closely with CEO, Sales and Product leadership

Responsibilities

• Establish and expand the reach of the KloudGin brand and serve as the brand ambassador externally
• Create both brand-level and product-level messaging that differentiates KloudGin from the status quo and established competitors
• Create a demand generation engine that reliably produces qualified, enterprise and mid-market leads for sales across multiple industries
• Build a content marketing strategy that supports SEO, ABM and advances the sales process
• Create and manage a strategy to leverage industry analysts and influencers, including media to promote the KloudGin brand and differentiation
• Create and manage a robust PR strategy establishing a cadence of KloudGin coverage and promotion of the KloudGin POV
• Build and grow a strategy in the ‘new normal’ to connect with customers and prospects via event marketing

Requirements

• Prior marketing leadership in B2B technology companies
• Startup experience, growing companies from 5-50M in ARR
• Experience competing with established large software vendors
• Demonstrated ability to build a strong B2B brand
• Resourceful, independent and strategic as well as dedicated to producing results
• Recruited and developed marketing teams of 5-20 FTEs