Marketing Manager

About the Job

KloudGin is revolutionizing field service and asset management across multiple vertical industries, disrupting established players and the status quo. Leveraging cloud, mobile, big data, AI and sensors, our platform connects customers, employees, contractors, and devices delivering information to workers where and when they need it. When technology makes workers’ lives easier, productivity skyrockets.

We believe that improving the customer experience is a relentless effort. It is etched in KloudGin’s DNA to deeply understand how they use and feel about our products in complex mission critical scenarios. We have gotten calls from users in Louisville during the middle of the night when snowstorms hit the city and field crews were working tirelessly to restore critical infrastructure services in sub zero temperatures. When they tell us, “I could wrap my arms around this system and give it a hug!”, our team is motivated and united in our mission to deliver information to workers where and when they need it. KloudGin’s core values are customer obsession, innovation, avoiding complexity and making things which are really easy to use.

KloudGin is looking for an experienced Marketing Manager to join the team. You’ll work with a world-class team that focuses on targeting and prospecting into our ideal customer profile. Reporting to the Vice President of Marketing and working closely with cross-functional teams, you’ll help optimize integrated marketing outbound campaigns across multiple channels to generate pipeline revenue.

If you’re looking to roll up your sleeves, make an immediate impact, and be a high-visibility leader within the organization, this role might be for you.

Responsibilities

• Research new prospects and potential target companies
• Improve the quality and effectiveness of our marketing database
• Create targeted lists for outbound marketing campaigns Provide competitive analysis and research
• Research target verticals for KloudGin and provide analysis of industry trends and hot topics
• Stay abreast of industry and business news impacting our target accounts and prospects
• Provide weekly performance summary of actions and results.
• Collaborate with the marketing team on marketing campaign planning and SDR prospecting activity sequencing-based on intent behaviors, CTAs, and target markets  
• Work with Marketing Ops & Sales to provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline & conversion, program ROI, and customer acquisition and penetration, contact acquisition and activity.
•  Motivate team members through creative incentives.
• Special projects as needed

Qualifications

• Bachelor’s degree in business, marketing, or related field, MBA preferred
• Deep understanding of SaaS B2B Enterprise-level marketing
• 5+ years of marketing experience
• Impeccable research skills and analytic capabilities
• Excellent verbal, written, listening, and presentation skills 
• Strong reporting capabilities with the ability to track performance 
• Experience with Hubspot,  ZoomInfo, LinkedIn, Excel preferred
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment